Energy Drinks: Energy - the new health buzzword

Playing computer games enroute; feeling obliged to constantly answer text messages; losing sleep to keep up with school assignments. There are so many teens living a frantic lifestyle and turning to energy drinks to keep up.

Until November 2010, Health Canada classified these energy drinks as “natural health products.” As classified, these drinks did not have to show their ingredients, or nutritional facts, so neither adults nor teens could make an informed decision whether to subject their bodies to the power surge they consumed.

These drinks were targeted to youth through marketing campaigns and event sponsorships, even though they were formulated for adults, not kids. Now Health Canada is capping the caffeine content at 180 ml, and many of these drinks will have to be reformulated. The new cap of 180 ml of caffeine is the equivalent of the caffeine in a medium cup of coffee. Read about it in the National Post.

Wouldn’t it be smarter to use an energy drink that:

• has 20% less caffeine than the proposed cap?
• has no artificial flavours?
• has no artificial sweeteners?
• has no artificial preservatives?
• has no artificial colours?
• has natural caffeine from a blend of teas?
• has natural antioxidants?
• uses low glycemic sugars?
• contains vitamins and antioxidants?
• is a natural health product that costs less than Monster, Red Bull or Rockstar?

And guess what? It is truly refreshing and tasty!

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